Andy Biggs
How do we show we care about poverty at Christmas?

The first time I ever gave to charity was back in the 1980s when I bought Band Aid’s Do They Know it’s Christmas? record, which raised much needed funds for famine relief.

Elsewhere, in the same era, Christians responded to this challenge. Traidcraft came into being as a practical, faith-inspired response seeking a long-term solution – fighting poverty through trade.

So this year at Christmas, what has changed?

The message and tradition of Christmas remain. We send cards and give presents. For many it’s a time to celebrate the birth of Christ. For others it’s just an excuse to eat, drink and be merry.

And the path to eliminating global poverty? Much has been done. But more remains to be done and it’s a myth that the journey is complete because we have some Fairtrade-labelled products available in supermarkets.

So how do you show you care in 21st century Britain?

Traidcraft is still pioneering to fight poverty with ethical excellence – to offer you the best of fair trade in everything we do. The brilliant thing about shopping with Traidcraft is that you show you care twice over. You show you care about your family and friends by choosing them an amazing gift or card – and you show you care about farmers and artisans in developing countries at the same time.

A gift from Traidcraft is a two-way thing because it provides the people who make the gifts with a fair wage. It gives them a route out of poverty.

We want these gifts that give twice to become standard practice – for all retailers everywhere. We also want the commercial power of Christmas to be used for good: to fight poverty and promote justice. But to achieve these goals we need your help – we need you to show you care. Don’t underestimate the difference that your gift buying can make this year.

It’s also worth remembering that you don’t need to buy from Traidcraft just because it’s ethical to do so – you can buy because you love the products! Traidcraft’s Christmas range is full of great ideas, stunning designs and eye-catching gifts – there is so much to enjoy.

I would love you to take a look at and be inspired by what Traidcraft is doing this Christmas. Watch our Christmas advert and visit our online shop.

Get browsing. Show you care!

Andy Biggs is currently Traidcraft chief executive, as well as being a member of the Jubilee+ core team.